Before entering India successfully the proper design of the market entry is indispensable. Tailormade solutions based on ready-made business opportunities allow us to pull clients into the market rather than pushing them. This is one of our outstanding hallmarks and ensures to tap the right opportunities. Given the complexity in this rapidly growing market this helps to set the appropriate strategic direction based on the following key information:

• Specific business opportunities
• Market potential & volume
• Levels of competition, market share, name & products of competitors
• Legal and political environment
• Socio-cultural influences
• Overall picture on threats and opportunities
• Client selection
• Overall market attractiveness for products
• Market & trade barriers
• Tax issues
• Target market (client) selection
• Price situation & sensitivity in the market
• Customer percived value